Dusenberry Martin Racing to sponsor DiBenedetto with 'NASCAR Heat' car

Following the release of NASCAR Heat Evolution, BK Racing ^[1] announced Monday that it has teamed with game developer Dusenberry Martin Racing to sponsor Matt DiBenedetto ^[2]'s No. 83 Toyota Camry at New Hampshire Motor Speedway ^[3] this weekend.

"We are proud to showcase the NASCAR Heat Evolution game on Matt's car this weekend at New Hampshire Motor Speedway ^[4]," said BK Racing ^[5] CMO Doug Fritz in a team release. "Dusenberry Martin Racing is a great partner for everyone in NASCAR and we're excited to feature three BK Racing ^[6] cars in the game."

NASCAR Heat Evolution will adorn DiBenedetto's ride for Sunday's New England 300 (2 p.m. ET, NBCSN, PRN, SiriusXM NASCAR Radio) at the "Magic Mile."

NASCAR Heat Evolution connects fans more than ever before. A new online competitive multiplayer feature supports a full field of up to 40 racers, a NASCAR video game first. Gamers can race as and against the top drivers and teams of today. Users can enter their rookie season and race for a spot in The Chase, relive classic NASCAR moments, or make new ones.

"Dusenberry Martin Racing is proud to partner with Toyota Racing and BK Racing ^[7] with our brand new NASCAR Heat Evolution video game," said Tom Dusenberry, DMR Chief Executive Officer. "Matt DiBenedetto ^[8] is an authentic gamer, talented driver, and we are excited to have him represent the NASCAR Heat Evolution game on track at Loudon. Fans can race the with the No. 83 Toyota Camry in NASCAR Heat Evolution on Xbox One, PlayStation®4, and PC. Pick up your copy today!"

NASCAR Heat Evolution is now available in North American stores for $59.99 as a retail and digital release on the PlayStation®4 system, Xbox One and Windows PC. This title is rated E (Everyone) by the ESRB.